Saturday, November 30, 2019

Scarlet Letter And Evil Problem Essays - English-language Films

Scarlet Letter And Evil Problem The virtue of truth and the evil of secret sin are clearly illustrated in the novel, The Scarlet Letter, written by Nathaniel Hawthorne. The three main characters in this novel display their own honesty and sins. Hester Prynne exhibits the essence of truth and pride when she bravely faces the humiliation of the scaffold. In chapter 17, when Hester apologizes to Dimmesdale about concealing Chillingworth's identity, she says, "In all things else, I have striven to be true! Truth was the one virtue which I might have held, and did hold fast, through all extremity...A lie is never good, even though death threaten on the other side (pg. 202)!" It is Hester's pride, which sustains her from the beginning of the novel to the end, when she dies, still sporting the scarlet A on her bosom. Hester's sin is the sin which gives the book its title and around which the action of the book resolves. Adultery, which was prohibited by the Seventh Amendment, was usually punished by death. A woman in the crowd stated, "At the very least, they should have put the brand of a hot iron on Hester Prynne's forhead...She may cover it (the scarlet letter) with a brooch, or such like heathenish adornment, and so walk the streets as brave as ever (pg. 53)!" Reverend Arthur Dimmesdale shows truth by his occupation. People living in Boston, Massachusetts looked up to and respected Dimmesdale because he was a minister. One of his sins was his inability to publicly acknowledge that he committed adultery with Hester and that he is the father of Pearl, Hester's daughter. However, adultery was not his biggest sin. His biggest sin is hypocrisy. In chapter ten, he speaks of the concealment of his sins, he says, "It may be that they are kept silent by the very constistution of their nature. Or-can we not suppose it-guilty as they may be, retaining, nevertheless, a zeal for God's glory and man's welfare...no evil of the past be redeemed by better service (pg. 137)." While trying to conceal his sins, they take over his conscience and literally confess themselves during his acts of madness. The third main character, Roger Chillingworth, is a pretty innocent man in the beginning of this book. He comes to America to be reunited with his wife, Hester, but soon comes to find out that she has committed adultery. Chillingworth has however committed two sins also. One of them being against nature. He says, "A man already in decay, having given my best years to feed the hungry dream of knowledge, -what had I to do with youth and beauty like thine own (pg. 77)!" Sin, in actuality, begins to take possession of Chillingworth when he noticed Hester on the scaffold. Chillingworth eventually destroys himself. As he is talking to Hester in chapter fourteen when he has realized what has happened between Hester and Dimmesdale, he says, "Dost thou remember me? Was I not, though you might deem me cold, nevertheless a man thoughtful for others, craving little for himself, -kind, true, just, and of constant, if not warm affections? Was I not all this (pg. 180)?" As shown in the novel, each individual character displayed both senses of truth and evil. Some were less severe than others, but still sins. Overall, a lesson of purity is developed throughout the book.

Tuesday, November 26, 2019

CLONING WHAT IS IT essays

CLONING WHAT IS IT essays Cloning is the production of one or more individual plants or animals that are genetically identical to another plant or animal. Nature itself is the greatest cloning agent. In about one of every 75 human conceptions, the fertilized ovum splits for some unknown reason and produces monozygotic (identical) twins. Each has a genetic makeup identical to the other. Two very different procedures have been referred to as "cloning": Embryo cloning has been successfully carried out for years on many species of animals. Some limited experimentation has been done on human embryos. Adult DNA cloning has been used to clone a sheep, but was not tried on humans until December 1998. Human embryo cloning starts with a standard in vitro fertilisation procedure. Sperm and an egg cell are mixed together on a glass dish. After conception, the zygote (fertilised egg) is allowed to develop into a blastula (a hollow mass of cells). The zygote divides first into two cells, then four, then eight... A chemical is added to the dish to remove the "zona pellucida" covering. This material provides nutrients to the cells to promote cell division. With the covering removed, the blastula is divided into individual cells, which are deposited on individual dishes. They are then coated with an artificial zona pellucida and allowed to divide and develop. The experiment by Sillman showed that the best results could be obtained by interrupting the zygote at the two-cell stage. Many of these pairs of zygotes were able to develop to the 32-cell stage, but no further. They might well have had the potential to develop further and even mature into a viable foetus, except that the original ovum was defective and would have died anyway. For ethical reasons, the researchers selected embryos which had no possibility of ever maturing into foetuses, and thus into newborn babies. ...

Friday, November 22, 2019

How hiring managers catch lies on a resume

How hiring managers catch lies on a resume As a hiring manager, almost nothing is as important as ensuring that your company has unfettered access to the best available talent in your industry whenever you have an open position on your team. That said, something that’s just as important is protecting your organization from candidates who lie on their resumes- including everything from small lies that may seem insignificant but could come back later to haunt your team, to bigger lies that may have a real adverse and lasting impact on your company.After all, in many ways you’re the gatekeeper between your company and the world, and your instincts and expertise as an HR professional will help decide who gets to play a key role in supporting and building your company. That’s a great responsibility, and one that should be taken with great seriousness if you want to fully support the company you work for. There’s just no upside to offering shady candidates keys to your kingdom- if they’re willing to start things off on a foundation of lies, it’s a real reflection of their compromised moral and ethnic judgment and decision-making abilities. And if they’re willing to be dishonest on their resumes, who knows what other duplicitous activities they’re capable of?You likely don’t need us to tell you how important it is to ensure that your HR pipeline remains as free from inaccurate and lie-laden resumes as possible- but are you confident that you’re going about it in the most effective way possible? Keep reading for ways you can help make sure that you’re catching resume lies when they show up at your company’s doorstep.Look for inconsistenciesCandidates who are intent on lying on their resumes will make a real effort to cover up their tracks, but you may (or may not) be surprised by how many of these deceitful images can be caught at their own game by a careful resume review. When reviewing resumes, look for things that simply don’t make obvious logical sense. Dates of employment that don’t line up or that unexplainably overlap, odd jumps between jobs (going straight from an intern to a vice president might be a red flag), or jobs that don’t seem to align with a candidate’s background or education (a candidate with a BA in psychology working as the head of a hospital’s psychiatric team might be questionable) should all serve as triggers that something fishy might be going on.Conduct careful initial phone screensWe know you’re busy and taking the time to carefully screen every potential candidate is time-consuming but trust us- it’s well worth your time. The truth is, the best hiring managers have well-honed lie-detection skills and speaking to a candidate can help reveal some truths that they were trying to keep under wraps.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Look for classic â€Å"tells† that might indicate someone is lying- these include things like misplaced overconfidence, over-explaining points on one’s resume, and curious nervousness and anxiety that comes and goes during the conversation. Also, be on the lookout for candidates who mention something that contradicts with what’s written on their resumes- sometimes they may not have committed their lies to memory and slip an accidental truth in while talking.Don’t short the reference checksAs an HR professional this may seem obvious, but trust us- the reference check often gets shorted in the process when things are busy, especially when a candidate makes a powerful and positive impression during interviews and you really want to hire her or him. Lying candidates are counting on this, and their lies are essentially a gamble that you won’t catch them up by performing a detailed background check.Diligence includes everything from requiring a comprehensive set of references to contacting them and following up if they aren’t immediately available. Yes, sometimes actually getting in contact with a reference can be a real chase, but it’s worth your time to be persistent. If there are any things that still seem odd on a resume, even after meeting with a candidate, the reference check could be a place to effectively get to the truth. Also, be sure to scour social media and LinkedIn, which may also uncover some discrepancies between what a candidate says on their resume and reality.  If you want to do everything you can to ensure that deceptive candidates don’t make it far along in your hiring process, you must screen them carefully- and the resume review process is a great place to get to the truth. Use the strategies and advice presented here to help support your efforts.

Wednesday, November 20, 2019

Disaster Recovery Plan Essay Example | Topics and Well Written Essays - 1000 words

Disaster Recovery Plan - Essay Example Requirements Definition, Assessment of the Overall Firm Vulnerability The company's software and systems assets are based on commercial off the shelf software or COTS coming from Microsoft and NetApp, together with products that are tailored for government. Storage for the company's data is via NetApp Storage, making use of SnapMirror as the technology to partly enable the process of disaster recovery. Microsoft COTS are the Microsoft line of Server products, including Microsoft Exchange, Microsoft SQL, and Microsoft SharePoint, among others (Bahan, 2003; CXO Media/ IDG Enterprise, 2012; US Small Business Administration, 2010; University of Toronto Information + Technology Services, 2012; Microsoft Corporation, 2012; NetApp, 2012; NetApp, 2011). B. Analysis of Impact to the Business While software and systems are off the shelf, the data is customized and unique to the company. The customizations on the COTS software can be backed up and reconfigured on copies in the event of disaster , but data is another matter. The impact of data loss due to a disaster can include the company being unable to resume operations, leading to the collapse of the company's viability as a going concern. On the other hand, while data recovery and storage is important, so are the costs associated with making data resilient in the event of disaster. ... Requirements Definition Systems have to be reconfigurable in the event of disaster. Redundant data must be the norm, located at different locations, so that a localized disaster will not disrupt vital company processes. Ideally, the setup is to include NetApp storage managing redundant data, and two parallel and identical systems made up of NetApp and Microsoft COTS are to run, with one on standby to kick in and take over from the live environment once the live environment fails in the event of a disaster (Bahan, 2003; CXO Media/ IDG Enterprise, 2012; US Small Business Administration, 2010; University of Toronto Information + Technology Services, 2012; Microsoft Corporation, 2012; NetApp, 2012; NetApp, 2011). D. Development of the Plan An oversight team is to form the different committees in charge of the company's functional departments, interfacing with IT in order to come up with a data backup and recovery plan, as well as a systems backup and recovery plan, for each of the functi onal departments. The recovery plan will flow from the big picture setup of redundant systems and redundant data residing on different locations, managed by NetApps on the storage side (Bahan, 2003; CXO Media/ IDG Enterprise, 2012; US Small Business Administration, 2010; University of Toronto Information + Technology Services, 2012; Microsoft Corporation, 2012; NetApp, 2012; NetApp, 2011). E. Plan Implementation, Testing The same oversight committee, made up of the company CEO and CTO as the project managers, shall have overall project ownership for the plan, and shall undertake the testing and implementation of the plan. Testing shall be done via simulating a disaster situation and the failure of

Tuesday, November 19, 2019

Introduction to Political Science Assignment Example | Topics and Well Written Essays - 750 words

Introduction to Political Science - Assignment Example This system of check and balance is effectual via the Congressional Oversight as far as the Congress is concerned. The functions of Congress Oversight dictate its benefits. These include the following; increase in government accountability and increase in the degree of toughness in the queries taken from officers of the public. In this way, constructive decisions are reached. Undoubtedly, the Congress Oversight is a tremendous help in guaranteeing that all the governing bodies do not violate the legislative principles. The Congress is accountable for preserving the well being and safety of the people. Its fundamental role lies in serving as a representative party for the people of America, as supported by the Oversight of the Congress. An example is negotiating with agencies according to their constituents’ welfare. This means the rights of the people of America are safeguarded. The Watergate scandal inquiry serves as an example (Liebovich 333). This power can be exercised in a biased manner because if a particular party directs Congress, it might not use its oversight power to monitor and supervise events that benefit the party. This may affect the interests of the people of America and generate detrimental responses. ... Congress has impeachment powers. Impeachment permits the governing body to hold the civil officers responsible for committing transgressions. However, the legislature is not authorized to carry on trials or terminate the civil officers for malfeasance. The upper house has the obligation to conduct the entire trial section of the impeachment and the lower house has the responsibility to conduct the accusation. The congress can exercise the power of impeachment over the executive branch. Andrew Johnson, the 17th President, is an example. He was held accountable by 35 senators and was prosecuted in his office. The United States President, Richard Nixon was held responsible for the Watergate Scandal that took place during 1974. He decided to resign from his presidency instead of experiencing impeachment at the hand of the congress. During 1998, the President of the United States, Bill Clinton became the next president after Nixon to be impeached by the United States Senate. Later on, the Senate found him innocent. President of the United States has the power to represent the state, he is the one who is supposed to meet the heads of other countries and visit other countries and represent United States in other countries. The President is even entitled to executive powers, this allows him to run the nation and control the operations of the federal government. President has the power to accept and reject the bill forwarded to him by the congress; this power is recognized as legislative power. He has the power to appoint different officers for different public positions, his duties even include managing foreign affairs such as dealing with presidents of other nations and he even has the power to take emergency measures if necessarily

Saturday, November 16, 2019

Financial Report Analysis of a Jute Mill Essay Example for Free

Financial Report Analysis of a Jute Mill Essay Market opportunity is big factor in shaping a company’s strategy. Opportunities may be plentiful or scarce. The may range from widely alternative to marginally interesting. A company is well advised to pass on particular market opportunity unless it has th e resource capabilities most relevant to a company are: i) ii) Those that offer important avenues for profitable growth Those where a company has the most potential for completive. Threats: Certain factors in a company extend environment may pose threats to i ts profitability and competitive well-being. Revels introduction of new product New government regulations that is more burdensome to a company than is competitors Vulnerability to a raise in interest rates Political upheaval and the like. It is management job to identify the threats to the company’s future well-being and to evaluate what strategic actions can be taken to neutralize or lesson their impact. Opportunities and threats point to the need for strategic action. Managers need to i. ii. Pursue market opportunities well suited to the company’s resources capabilities, and Take action to defend against internal threats to the company’ business. Why SWOT analysis? ? It involves evaluating the strengths, weakness opportunities and threats and drawing conclusions about the attractiveness of the company’s situation and the need for strategic action. From a strategy marking perspective strengths are significant because they can be used as the cornerstones of strategy and the basis on which to build competitive advantages. ? Management should build strategy around what the company dose best on the basis of the strengths and should avoid strategies whose success depends heavily on areas where the company is weak. A strategy also needs to aim at correcting competitive weakness that make the company vulnerable, hurt its importance of disqualify it from pursuing an attractive opportunity. ? Strategy must be aimed at pursuing opportunities well suited to the company’s capabilities and provide a defense against internal threats. Mashriqui Jute Mills Ltd. Consolidated profit and loss account For the year ended 30th June, 2 008 Revenue Cost of revenue Gross Profit Operating Expenses Administrative Expenses Distribution (selling) Expenses Profit before Interest, Tax Depreciation Depreciation Net Profit/Loss before Tax Theoretical Illustration Concepts relating to ratio analysis 3. 1 Liquidity Ratio o Liquidity refers to the ability of a firm to meet its short -term financial obligations when and as they fall due. o The main concern of liquidity ratio is to measure the ability of the firms to meet their short-term maturing obligations. Failure to do this will result in the total failure of the business, as it would be forced into liquidation. i) Current Ratio The current ratio expresses the relationship between the firm’s current assets and its current liabilities. Current assets normally include cash, marketable securities, accounts receivable and inventories. Current liabilities consist of accounts payable, short-term notes payable, short-term loans, current maturities of long term debt, accrued in come taxes and other accrued expenses (wages). The rule of thumb says that the current ratio should be at least 2 that are the current assets should meet current liabilities at least twice. (ii) Quick Ratio Measures assets that are quickly converted into cash and they are compared with current liabilities. This ratio realizes that some of current assets are not easily convertible to cash e. g. inventories. The quick ratio, also referred to as acid test ratio, examines the ability of the business to cover its sh ort-term obligations from its â€Å"quick† assets only (i. e. it ignores stock). The quick ratio is calculated as follows clearly this ratio will be lower than the current ratio, but the difference between the two (the gap) will indicate the extent to which current assets consist of stock. 3. 2 Profitability Ratio Profitability is the ability of a business to earn profit over a period of time. Although the profit figure is the starting point for any calculation of cash flow, as already pointed out, profitable companies can still fail for a lack of cash. Note: Without profit, there is no cash and therefore profitability must be seen as a critical success factors. o A company should earn profits to survive and grow over a long period of time. o Profits are essential, but it would be wrong to assume that every action initiated by management of a company should be aimed at maximizing profits, irrespective of social consequences.

Thursday, November 14, 2019

Nurse Shortage in Saudi Arabia Essay -- essays research papers

Introduction Background The Kingdom of Saudi Arabia has committed vast resources by allocating more than 13 percent of its annual budget in improving the Kingdom’s medical care system, with the ultimate goal of providing free medical care for everyone. This commitment has been translated to more than 330 hospitals operated by the government and the private sector, with a capacity of more than 50,000 beds. Of these hospitals, 184 are run by the government, with more than 16 thousand doctors, 40 thousand nurses, and more than 25 thousand assistant nurses according to the Ministry of Health (2003). Based on these figures and the Saudi population of 20 million people, to satisfy and maintain the current health care standard, one out of every two hundred Saudi nationals and residents should work within the Saudi medical sector. This number would not include all other personnel working within the private medical sector or other personnel working behind the scenes; where all managerial and logistical decisi ons are being made. This task of maintaining the current standard is hard, especially at the nursing level. With a country that has a young history, young education system, and young population with more than 50 percent of its citizens under the age of 18 years old. With these facts, having enough nurses seems to be an impossible task to be achieved. Other factors as long working hours and working night shifts in a country that is over protective of its wives and daughters are also factors that contribute to hardening the task. Due to these issues among others, Saudi Arabia has become one of the most nurse importing countries in the world, if not the most, with over 80 percent of its nurses are non-Saudi nationals. The Shortage: To understand the Saudi shortage in nurses, one has to understand the Saudi dependence on foreign nurses. In a country as young as Saudi Arabia; going from the tribal age to the informational age in less than 70 years was and still considered a dream come true for many people. With a low literacy rates, 15 percent for men and less than 2 percent for women in 1970, Saudi Arabia with its new untapped oil reserved was committed in producing and providing the best for its citizens; schools, hospitals, communities, industries, and jobs. As result, Saudi Arabia has decided that it would import all means and personnel in need to produce a be... .... In addition, the Human Recourses Mangers should look into improving the nurses’ living standard by increasing Saudi nurses pay. These decisions can encourage more Saudis to join the nursing field which would reflect in reducing KAUH dependency on foreign nurses as more Saudis join the field. Conclusion Today, King Abdulaziz University Hospital is having a hard time in providing quality care to its patients due to nurse shortage that it the hospital is experiencing. Yet, with some minor adjustment within the hospital’s recruitment program, one can be assured and certain that these programs would do what it meant to do. Until the huge investment that the Saudi Arabia is inputting within the Saudi education system pay, dependency on foreign nurses would be an essential part of the Saudi health care system. References Mistory of Health, (2003), www.moh.com.sa. Polt, C. (2003), http://nursinghumor.com/nurse_forum/showflat.php/Cat/0/Number/3790/page/4/view/collapsed/sb/9/o/all/fpart/1 Sadeeq, M., (2003), Nursing Jobs for Saudis, www.alwatan.com, Issue 2298. Sergeant, H., (2002), Labour's asylum policy is to fool the public that all is well, Telegraph.co.uk,(Filed: 16/12/2002).

Monday, November 11, 2019

Feature Article on Belonging with Unseen Text

English Paper One: The Extended Response When you ask people what they hate the most about English the majority will say writing extended responses. Essays, lectures, feature articles they all cause great grief to the poor HSC students who have to write them. I believe this attitude is mostly due to the fact that a great deal of students simply don’t know how to construct a response. They don’t know how to construct a thesis statement, or write arguments that can be backed up by textual support. All these students need is a little assistance, information on how to write something that serves it purpose.So here is that help, that little bit of assistance that will help you to get the highest marks possible in your extended response for Belonging. Breaking the response up into its primary elements makes the whole process a lot easier and allows you to focus on what is really important. To illustrate this let’s take a look at Arthur Miller’s 1953 play The Cru cible, and Jean Rhys’1966 novel Wide Sargasso Sea. First up, the thesis statement: The most important part of any essay is establishing a solid thesis statement that sets up the tone and structure for your essay.It is an argument about a specific aspect of belonging / not belonging which you can apply to multiple texts. Your texts are the evidence with which you reinforce your thesis. It’s best to prepare three thesis ideas and on the day form two thesis statements which best the question you are given. For example, you could prepare ideas about the nexus between place, power, madness and women. On the day, if the question is about how belonging is influenced by connections to places, you can develop your prepared ideas into a thesis that fits this question.For example: Connection to place evokes an emotional attachment through shared experience and shared values. Many teachers like you to use two sentences in your thesis; and address the first half of it in the first part of your essay and the second in the second half. So, you could expand your thesis to be: Connection to place evokes an emotional attachment through shared experience and shared values. Moreover, to feel alienated or disconnected from a place often means an individual is estranged from the social and cultural values f this place. This first part of your essay should address the first part of the thesis, using a key scene from the core text. Miller uses the form of the political fable to comment critically on the American McCarthy era, and the fear of communism. His criticism highlights how a positive connection to a group in society founded through shared values and experience can cause people to abuse the power they have in order to retain it. Your thesis statement must include the question, but also your own beliefs about belonging.You have to argue it so it is better if you believe in what you are arguing. After you have addressed the first part of the thesis you could go on to say. For example, Danforth forges a positive connection to Salem as he recognises that he can exercise the full extent of his power over the people. When Danforth’s integrity is questioned, Miller’s use of rhetorical questions highlights his need to maintain power within the community, â€Å"And do you know that near to four hundred are in the jails upon my signature? And seventy-two condemned to hang by that signature? In this scene, it would probably be wise to also comment on the setting of Millers play, the courtroom and how powerless individuals can improve their position in society and forge a sense of belonging by joining the majority. For this you could use the example of Cheever, a man who has gained much power through the court, â€Å"I am an official of the court, I cannot keep it†. Constructing supporting arguments: As the thesis is the point you are arguing it is wise to back it up similarly to what has been done above.You need to support you ar gument no matter what, it is essential, otherwise there is no point to the response. This starts with a topic sentence, switching over to our related text (Jean Rhys’ novel, Wide Sargasso Sea) for some variety. For example: Antoinette has forged a positive connection to her home at Granbois because she knows through experience that only there is she free from the derision of society. This topic sentence is straight from the first part of the thesis statement.The key terms are taken out and moulded to fit into an idea that can back up what your thesis statement is saying. Your supporting argument would be made complete with analysis to back it up. Antoinette’s feeling of belonging to her home is foregrounded in the hyperbole, when she declares to Rochester: â€Å"This is my place and everything is on our side. † Rhys uses this to evoke an immovable confidence within Antoinette. Bringing this confidence in place into the foreground heightens the audience’s awareness of her demise as Rochester breaks down this connection.How to integrate textual support: The paragraphs above have arguments, based on the thesis statement that have been backed up with textual support. Textual support is one of the most important aspects of any extended response as it backs up you arguments. You are essentially drawing examples from your text and analysing them to prove your point. This process of analysis is called TEE, technique, example, effect. This method combined with your topic sentence makes up a paragraph, which in turn, make up your entire response. For example:Abigail is disconnected from Salem through her subversive behaviour as she doesn’t observe the social and cultural values of this place regarding the expectations of women being passive and obedient. There is the argument, based on the second part of the thesis statement. Take, for example, the dialogue in act one between John Proctor and Abigail, when he comes to investigate the a ccusations of witchcraft in Salem. Many of the play’s key ideas are introduced here, including Proctor and Abigail’s affair, â€Å"John I am waitin’ for you every night. Her motivation for her future behaviour is foreshadowed when she retorts: â€Å"A wild thing may say wild things. † This highlights her reluctance to conform to the social and cultural values of Salem. This includes contextualisation of the scene, for the marker, as well as a technique, and example and the effect of it all. In your analysis you are not restricted to using direct quotes as evidence for your argument. Consider Miller’s effective use of place. His chosen domestic setting of the bedroom emphasises the inappropriate nature of their relationship.Furthermore, you could combine this with discussing Miller’s use of stage direction to heighten the dramatic tension, for example Abigail behaves â€Å"Tauntingly† towards Proctor, â€Å"grasping his and before he can release her†. Writing an essay for the HSC doesn’t have to be hard. 800-1000 words in 40 minutes may seem like a lot, but if you understand how to compose your extended response, everything becomes much easier. It is important that after you have finished studying the module you keep writing responses about belonging, to keep your arguments alive and your technique strong.

Saturday, November 9, 2019

How Technology Has Changed Our Lives.

{draw:rect} MODERN AGE (1950-1985) After the Second World War Americans began to prosper, millions of people were changing. The troops that were returning from war some 12 million served during the war years were going back in the workforce. Most of these men were mere children when they signed on, some from rural America that never returned to work the earth. Farming technology was being made to counter act this problem. So much so that at the turn of the twentieth century 50 percent of the workforce was on farms that provided the nation’s food. By the end of the 1950’s only 7 percent of the workforce was working the nation’s farms. Hourly wages for selected industries, United States, 1950 1901 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. $ 0. 23 1918 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. .53 1935 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. .58 1950 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1. 59 SOURCE: U. S. Bureau of Labor Statistics, Consumer Expenditure Survey Manufacturing. (Bureau of Labor Statistics) Yale Brozen writes â€Å"Fear of automation can be traced to four sources. † One is based on the assumption that there is a fixed amount of goods. The second source of fear springs from the idea that automation or cybernation is something more than the latest stage in the long evolution of technology. The third source of fear lies in the fact that we are much more aware of the people displaced by automation and concerned about them than we are of the other unemployed. Even while we reduce the amount of manpower needed to do a fixed amount of work does that fixed amount of work remain the same? As we all know this is not the case. As we free up manpower from one aspect we find new and productive uses for that manpower. His words speak the truth then as they do today. It saves lives through the aid it gives doctors. By controlling traffic signals in response to traffic flows and reducing traffic congestion, it adds hours to the free time of commuters every week. It helps scientists, with the aid of high speed data processing; to develop new knowledge that otherwise would not be available in our lifetimes. We are increasing the sc ale of educational activities because mechanization, automation, cybernation, or whatever we choose to call our new technology, makes it possible to do more than we could formerly. With the coming of automation, men are able to do more and have more. Both sublime and mundane activities are being enlarged and the number of jobs has grown as a consequence, not declined. † (Brozen) The second source of fear that the latest idea of automation or technology will become something more then what it was intended to be. People were so obsessed with what the future would hold books and movies were made to cast this fear. Science fiction was used to depict future events that could occur. Films such as one that was released in 1968 2001: A Space Odyssey where an artificially intelligent supercomputer, HAL takes over a space mission. Today some super computers are in use, are they anyway near being HAL? Some say we are getting close to true artificial intelligence, but we are far from HAL. The forth source of fear of automation is that it reduces the demand for unskilled workers. This may be true in some instances but at the same time the demand for skilled workers will increase. As stated previously companies do their best to keep their employees. When possible they are retraining these employees to fill new jobs that become available because of the new technology. If this were true then the unemployment rate would raise proportionately. If automation is added to a process and did the work of five people then five people would be unemployed. We know that this does not make sense. It has increased productivity to the process not that it reduced people from the process. NEW WAVE (1985-Present) The year 1985 saw more technological changes, Windows 1. 0 is introduced here you can do more than just one DOS application at a time. Made by this little upstart IBM partner company called Microsoft, it even comes with a calculator program. Some other wonders of 1985 is the first compact disk read only memory (CD-ROM) of none other than a Grolier Encyclopedia. Apple was the big name in computers at the time and most businesses had one. To be up to date in the office the new Apple LaserWriter printer was the best and it only cost around $7000. The main reason we call 1985 the New Wave era is this, the first . Com domain name, symbolics. com, is registered by the Symbolics Corporation. (The People History) According to David Huether, chief economist of the National Association of Manufacturers, U. S. manufacturers are producing and exporting more goods than ever before. While manufacturing output easily outpaces the larger U. S. economy, manufacturing employment, at 14. million, is at its lowest level in more than 50 years. (Williams) Another place that has felt the effects of technology is in the office, or white collar jobs. Michael J. Handel writes in a brief for SRI International: â€Å"Analyses of national data indicate that increased use of computers in the 1980s and 1990s was associated with greater use of more-educated workers withi n industries. However, the direction of causality is unclear. It may be that both educational upgrading and greater computer use simply reflect an independent increase in the number of white collar workers within industries, who are the most frequent computer users. It may be that the hiring of more-educated workers, usually office workers, stimulates demand for computers rather than vice versa. In addition, the industries upgrading their educational levels coincident with adoption of computers in the 1980s and 1990s also appear to have been upgrading educational levels before the widespread diffusion of computers. † (Handel) There are many ways to make a job better, faster, and safer. Every dayI see improvements to the work floor. There are many facets of the business that help with these improvements. Some of which are our Product Development Teams (PDT) that will follow the work to see if anything can be changed. They work closely with our Research and Development (RD) operations. These two areas have grown by 1000% in the last twenty years. Another area that has greatly grown is our engineering staff and related personal. In 1996 the skilled trades had two engineers to take all our requests to. We now have engineers for facilities, electricians, repairmen, mobile equipment, power house, and toolmakers. In all we have become more effective and more efficient in how we do our business of repairing the machinery in the factory. Everyone can be affected by technology no job is completely that same as it was in years past. Studies have been made to classify a job for automation. They are based on three dimensions, Receptiveness Stability Structuredness Some jobs are changing constantly, I have seen toll booth operations change here in Illinois just over the last two years. The new faster E-Z pass lanes going into Chicago for one. I asked one of the booth operators how they liked them, one told me that it was all good. Their day is less stressful and they have hired more people in the toll way system. More people to monitor and maintain the equipment and make sure those that did not pay get those little notices in the mail. WORKS CITED Baughman, James L. â€Å"Television Comes to America, 1947-57. † Editorial. Illinois Periodicals Online (IPO) Project. N. p. , Mar. 1993. Web. 29 Nov. 2009. http://www. lib. niu. edu/1993/ ihy930341. html. Bland Jr. , Gordon R. â€Å"The Effects of Job Automation on the Economy. † Scribd. N. p. , 4 Mar. 2009. Web. 29 Nov. 2009. http://www. scribd. com/doc/12965589/The-Effects-of-Job-Automation-on-the-Economy. Bureau of Labor Statistics. â€Å"100 Years of U. S. Consumer Spending: Data for the Nation, New York City, and Boston. † United States Department of Labor. N. p. , 3 Aug. 2006. Web. 29 Nov. 2009. http://www. bls. gov/opub/uscs/1950. pdf. Brozen, Yale. â€Å"Automation: The Retreating Catastrophe. † Ludwig von Mises Institute. N. p. , n. d. http://mises. org/journals/lar/pdfs/2_3/2_3_5. pdf. Rpt. in Automation: The Retreating Catastrophe. N. p. : n. p. , n. d. N. pag. Ludwig von Mises Institute. Web. 29 Nov. 2009. http://mises. org/. Handel, Michael J. SRI Project Number P10168. SRI International, July 2003. Web. 29 Nov. 2009. http://www. sri. om/policy/csted/reports/sandt/it/Handel_IT_Employment_InfoBrief. pdf>. Huether, David. â€Å"The Case of The Missing Jobs. † BusinessWeek. N. p. , 3 Apr. 2006. http://www. businessweek. com/magazine/content/06_14/b3978116. htm. Rpt. Web. 29 Nov. 2009. http://www. businessweek. com/magazine/content/06_14/b3978116. htm. The People History . † 1985. N. p. , 2009. Web. 29 No v. 2009. http://www. thepeoplehistory. com/ 1985. html. U. S. Congress, Office of Technology Assessment, Reducing Launch Operations Costs: New Technologies and Practices, OTA-TM-ISC-28 (Washington, DC: U. S. Government Printing Office, September 1988).

Thursday, November 7, 2019

Who Invented White People Free Informative Essay Sample

Who Invented White People Free Informative Essay Sample and tradition of protest that was amplified by the Civil Rights Movements and urban rebellions. The stories by Wright and Jay illustrate the historical sequence of events; the authors complement each other. In other words, those battered blacks depicted by Wright later claimed to be victims of white civilization, as portrayed by Jay. Wright, using personal narrative style, clearly illustrates that blacks had suffered great injustice. He notes that slaves in the past and second rate citizens, blacks had suffered every type of cruelty, exploitation, and injustice. In turn, Jay argues that their moral claim against America and its government was not restricted to a given abuse or a fixed period of time and correspondingly could not be compensated or indemnified with a fixed sum of money by payment to a definite number of victims. The heart of their moral claim for special and preferential legislation was their innocence and the wrong they had suffered at white hands. Whipped, raped, lynched, families split apart and sold at auction blocks-they had everything taken from them. The linkage of blacks to victim status made blackness and victimization status virtually synonymous. Black identity was a moral identity; it was a righteous suffering owed. Blacks became the typical victims. Blacks hold a special place in the liberation theories. Jay states that in contemporary world, blacks invite white society to join them in doing what is right. They permit whites to form a mutual moral community with them. Together they would suffer and sacrifice for the good. Yet, in the course of the 1960s, especially after the death of Martin Luther King in the spring of 1968, much black rhetoric became exclusionary. Advocates of black power, the Black Muslims, and others argued that blacks were a unique and separate people unto themselves. In the name of their past suffering under slavery and its consequences, they indicted white society universally. The most extreme interpretations against white society were global and violent, and all discussion of black violence and black racism of black against black were sharply suppressed. Jay argues that racism is still present in the contemporary America The author explain that too often in America, we talk about race as if it were only something that people of color have, or only something we need to talk about when we talk about African Americans or Asian Americans or American Indians or Latino Americans (para 4). The society does not accept African American beliefs and style of life, constantly questioning their indigenous tradition. To continue, Wright laid the path, which was later followed by such authors as Jay. After careful analysis of his article, Who Invented White People? it becomes apparent that the impact of the Civil Rights Movement on fundamental social patterns proved to be limited; the campaign did not revitalize the many ghetto neighborhood in the country. Yet this result cannot be fully understood without referring to the many powerful forces that spun these communities into a downward spiral. The situation depicted by Wright when black people were prohibited even from reading illustrates the degree of tension that was increasing at the beginning of 60s. Furthermore, as different industries shut down ghetto people lost their traditional jobs Fewer jobs and less income destabilized the already weak social structure of the ghetto. As the black middle class fled these declining regions, the impoverished became packed together, isolated from the mainstream. Even true followers of the movement, despite their good intentions and the considerable power they had, failed to reverse these trends. Ironically, perhaps the most fundamental contribution of the Civil Rights Movement to this broader process has been to accelerate the opening of more communities to blacks, which ultimately hastened the flight of the black middle class from inner-city neighborhoods. Jay shows that the rise of local leaders marked a number of important developments, rooted in individual states, but with national consequences. Yet when Martin Luther King and his followers launched the Civil Rights Movement, they strived for a more immediate impact on American race relations. They hoped to spur a full-scale assault on enduring and pervasive racial injustice. In conclusion, it may be noted that Jay and Wrights works are very similar in nature, yet differ in rhetoric and narration style. Furthermore, the authors lived during different times, which influenced their realization of the processes depicted in these works. The era of 1960s and 1970s was a time when young people from ethnic and mainstream groups in various parts of the country sought to express their hopes for the liberty. In the history of the U.S., no other era embodies the rise of youthful self-conscious idealism. Young white Americans participated in a process, which they expressed in art and in politics. Even though, Jay rightfully claims that blacks are far from celebrating their victory in the war against injustice and discrimination, it is clear that those times depicted by Writing are long gone and are unlikely to ever return. Hence, the progress has been achieved and blacks did not fight in vain.

Tuesday, November 5, 2019

A Problem Of Rivarly Through The Advertising

A Problem Of Rivarly Through The Advertising Is competitive advertising a good way to present your advertising of your product to the public? Diagnosis of the problem The problem is that the companies compete with each other through advertising and in the advertising they tend to criticize their competitors. Comparative advertising. When they start advertising in this way the start a chain reaction. The first company makes the first advertisement which criticizes the second company and they will react on this with a lawsuit. The third company will profit from this with their own advertising and lawsuits. And this results in bad advertising and a lot of lawsuits. If you look at this case you see that Burger king started with a comparative advertising. Burger King compared their hamburger with the hamburger from Mc Donalds. Mc Donalds reacted with a lawsuit. This gives Mc Donalds and Burger King free publicity witch resulted in Wendys reacting with their own lawsuit. Although this war of words give the companies free publicity it also creates negative publicity. The lawsuits also generates bad publicity and will reverse the effect the advertising had in the first place. The lawsuits creates costs which results in a higher selling price for the costumer. The costumer will not appreciate this and will buy less hamburgers (in this case). Which result in less profit for the company. In this case the companies in the end profited from the advertising war. But as I said in the last paragraph this is not always the case. The three companies showed an increase in sales after everything was over. People say that bad press is better than no press at all. After this case you can ask your self the question whether the companies had planned this war of words. I think that this is possible but highly unethical. I think that it is unethical because you mislead the customer. They get fooled by the information put forward by the fast food companies. In my opinion companies should be honest and ethical in their promotion. This is not the case here. I think it is not ethical to criticize a product from another company to promote your own product. Competitive advertising is in my opinion not the best way to advertise the product. I think that advertising should be positive. If you compare your product to that of an other company you give the advertisement a negative ring to it. You say that you are better that the competition. But you make the customer think about the competition at the same time. It is better to use only your own product and promote it through advertisements focusing on your own company and product. A positive advertising has more effect on the public than a negative one. In Belgium it is not yet allowed to use comparative advertising. This is with the intention to protect consumers but also competitive companies against unlawful advertisements. In Belgium it is seen as unethical and misleading to use comparative advertising. This is why something like the hamburger wars would not occur in Belgium. In Belgium they use positive advertising to promote their products. Fast food in Belgium Fast-food restaurants are defined as restaurants that are specialised in food that may be prepared and served quickly. Fast food is designed for ready availability, use or consumption. Food such as hamburgers, pizzas or fried chicken, that is prepared in quantity by a standardised method and can be dispensed quickly at inexpensive restaurants for eating there or elsewhere , are usually recognised as fast-food restaurants. Next to that we also consider the traditional Belgian Chips shops and the healthy fast-food restaurants as major competitors for Burger King. Sandwich bars (e.g. Panos), soup bars, Asian or other foreign food (e.g. WokAWay, pita, pizza, Thai or Chinese etc ) are getting more and more popular in Belgium. Still Mc Donalds and Quick would remain the biggest competitors in the fast-food industry of Belgium. Both of them are strongly present in Belgium, Food is a major component of the Belgian culture. This is evidenced by the fact that they spend about 20 percent of their disposable income on food and beverages. The Belgian fast-food franchising market is growing at an estimated annual rate of about 10 to 12 percent. Beside that, this sector is also one of the fastest growing sectors in Belgium (from 1997 till 2001). The fast-food concept is now beginning to provide an alternative format, especially for the lunchtime consumer, tourists and those on tight budgets. Strengths Mc Donalds Leader in Europe Ranked as 2nd in the hamburger market in Belgium. Mc Donalds restaurants highest concentrations are in the Flanders and the Brussels Central regions. Nowadays there are 56 restaurants in Belgium, of which 55 are local franchised (with a 24 franchise- owners in total). Play centres for young children Fast and friendly service, clean facilities, good food and an affordable price A strong brand image in the local community Environment-friendly (clean restaurant in-outside/ minimum fragrance and noise/ recycling, well checked detritus oil) Global knowledge Varied menu (hamburgers, salads, ice-cream, Mc Veggie, Happy Meal) Drive-in, Take-away Quick Market leader in Belgium and France The GIB Group has surpassed its original goal of having one Quick per one hundred thousand people in Belgium or one hundred Quick outlets for the Belgian population of ten million. Now 105 outlets. Quality of the ingredients (fresh bread, no genetically modified ingredients,) Application of the severe norms concerning food safety Respect for the environment (e.g. packaging) Total transparency against his customers A know-how in service for co-workers and partners Varied menu Quick Express service, which is a revolutionary concept that involves selling hamburgers on the streets to pedestrians Many Quick restaurants are located in the parking lots of hyper- and super-markets of the GIB group (GB) The use of Belgian meat for the hamburgers The benefit from their strong reputation of being Belgian Weaknesses Mc Donalds Has been a target for animal rights demonstrations over the past few years Has been the focal point of these economic frustrations resulting in protests, acts of vandalism Quick Only represented in few European countries and a few non-European countries (Belgium, France, Luxembourg, Hungary, Morocco, China) No/low market share (except in Belgium and France) No really relevance in international experience Opportunities Mc Donalds In the next two to four years: multiply the current 64 restaurants to over 100 this implies the creation of 3,600 new jobs. They want to be more present in Belgium in the future, with 70% of McDonalds new investment in the Flanders region. Quick Advertising stunts / promos (free Maxi menus for everybody who comes in cowboy outfit including horse) New receipts for the next years Cooperation with Kinepolis (Reduction for Kinepolis members) The Belgian retailer GIB is researching several options concerning the future of its fast food chain of restaurants Quick. GIB owns 57.9 % of Quick, and is reportedly looking for a strategic partnership for its ailing chain. GIB is considering several options: it could be an operational partnership, or a financial partnership, or even one that offers both aspects. Several names of other fast food companies are already circulating, including those of Wendys and Burger King of UK-based drinks giant Diageo. Threats Both will deal with the following threat ; growing fast food franchising. More and more fast food restaurants will have possibilities (opportunities), not only the hamburger restaurants. Mc Donalds Quick is market leader in Belgium with 105 outlets Mc Donalds had planned to have one hundred restaurants by the year 2000. But because of a combination of high real estate costs combined and significant difficulties in obtaining site permits this has not happened. The big obstacle remains the one of the labour cost issue. In labour intensive restaurants, the problems of job classification and minimum wages have the effect of increasing labour costs. Quick No awareness outside Belgium, France and Luxembourg No/low market share (except in Belgium and France) Less financial vehicles then their competitors Difficult years till 2002 (different years of crisis). 2002 was the year of recovery Despite the fact that Quick is the largest hamburger chain, American companies have set the pace in the Belgian fast-food market. Fast-food only represents about 5 percent of restaurants sales, which means that the Belgian fast-food sector still lags behind many of its European neighbours. This could be seen as an opportunity for expansion, as Belgium diversifies its traditional eating habits influenced by increased population mobility in a changing Europe. Next to that, Belgium has one of the highest percentages of inbound franchises as a proportion of franchise systems in the European Union, which helps to contribute to the strong competition present in the fast-food sector. Although the most popular fast-food items are hamburgers and pizzas, Belgians continue to have more healthy eating habits. There is a preference for sandwiches, soups, etc This is a result of the dioxin crisis of 1999; Belgians remain septic about food in general. Beside that Belgians are open for new eating concepts and are willing to support new fast food concepts. As the Belgians are having less time for lunch, a quick meal could be the ideal solution, taking into account their preferences. Articles promoting the health problems linked to fast food may have an important impact on social behaviour of the Belgian population (e.g. obesity, illness,). These well-known health problems are not really relevant for the Belgian consumer, because it is fact that the American eating behaviour is different from the Belgians, e.g less fat products, smaller portions, not as frequently visiting fast food chains. Also, Belgians are quite sensitive to the quality of food in general because of previous health dramas the last 4 years (BSE, Bird-plague, etc). It is important that people wont loose their faith in our quality labelled food. Environmental concerns are growing in Belgium; hence foods packaged in earth-friendly biodegradable materials make up a growing segment of the market. Next to that it is important for restaurants to state that the food they offer is not made from genetically modified ingredients. Operational problems increase because it is difficult to obtain planning permissions and licenses in Belgium. The labour costs are also excessively high. This results in a big disadvantage because fast food restaurants are labour intensive. It is of high importance to notice that Belgians believe in their Belgian national pride (as they are a small country). Belgians tend to perceive the United States as a culturally imperialist country. The biggest chance for a hamburger chain to enter the Belgian fast food market would be, offering a value added product in this market. Making each burger according to the customers wishes might appeal to this necessity. By doing this they distinguish themselves from other already existing chains like Quick and McDonalds Two possible niche markets might work; hamburgers at home and hamburgers booth on wheels for festivals (concept of hot-dog booth). This because home delivery is a service well accepted by the Belgians. Secondly, because Belgium is a festival country (Gentse Feesten, Rock Werchter, Beachrock, Pukkelpop, ). The two possibilities can give an added value to the fast food concept, taken into consideration that, extra precautions and new equipments will be necessary. Another possibility is positioning the hamburger restaurant near or at a petrol station or a railway station. The investigation ordered by Rik Daems, minister of Telecommunication and Government Organizations, pointed out some economical facts which might be of interest. One of this is the increasing importance of petrol stations within the Belgian out-of-home-market. The petrol stations are within that market one of the fastest growing segments. Shops, annexed to petrol stations have become strong values within the food service landscape. In these shops, the traditional assortment became broader with more (fresh) impulse articles that anticipate on the on-the-move eating behavior of actual consumers. (Bake-off, pizza, ) Belgium has one of the highest percentages of inbound franchises as a proportion of franchise systems in the European Union, which contributes to the strong competition present in the fast-food sector. Nowadays, Belgium has a high unemployment rate. This might be an opportunity for a new hamburger restaurant, knowing that each restaurant creates new job opportunities inside the region where it would implement (about 70 employees/ restaurant). There are three reasons why I think it is not a good idea for a new fast-food chain to enter the Belgian market. First because Quick and Mc Donalds are the key players in the hamburger market in Belgium. Second, the Belgian market is relatively small compared to other European markets such as Germany or the UK. Third, there are already too many fast food opportunities in Belgium. Nevertheless, if I really would like to play a significant role in the Belgian fast food market, I should think about some methods of strategy development. I could choose between internal development, M A or joint developments and strategic alliances. Mergers and acquisitions are out of the question, I assume that the key players, Quick and Mc Donalds, are not willing to give up their brand name to me a new fast-food restaurant. Joint developments and strategic alliances can be considered. My main reason for this strategy is the cost/risk spreading. The Belgian fast food market is very competitive and difficult. Therefore, I think that I should establish a joint venture, strategic alliance or partnership with other fast food chains in Belgium, e.g. with Panos or Carestel. Panos is present in the Belgian railway stations, known as Panos rail. Since there are just a few hamburger restaurants in the stations, it is an opportunity for me to be the first hamburger chain to be large-scale present there. Carestel, established on 40 different places along the high ways in Belgium and Luxemburg, offers breakfast, traditional Belgian meals, pasta, salads and sandwiches. Starting up a joint venture with Carestel would put me in a unique position to be present along the Belgian highways. The existing platform of Panos and Carestel can be used to accelerate the growth of the brand in Belgium and even across Europe. The size of Panos and Carestels operations and the availability of immediate locations will enable rapid development of a new fast-food restaurant in Belgium. The essence of a joint venture is the synergy effect of two different entities merging. Such an international business strategy will attempt to; solve many logistic problems such as access to good quality meat and other supplies, ease the access to the Belgium market, share risk with a local entity, and finally serve as a sign of commitment to the host government increasing goodwill. In addition, due to the complexity of many barriers to entry into Belgium, a potential partner with sufficient contacts/networks with government agency officials may smoothen the process of setting-up operations in the nation. The potential joint-venture partner should be large, well established, provide excellent distribution channels and have personal network access to government officials. It should also have modern equipment and a good management record. It is recommended that a partner is found by backwards integration. In other words, it is a good domestic meat supplier. In order to ensure total commitment and balance of power between the two partners, a 55/45 joint venture, with me as the dominant partner should be set-up. A joint venture will also significantly ease the entry to the Belgium market. In addition, local business customs and laws can be quicker understood and the local knowledge of culture, language and geography is beneficial for any entrant into a relatively unknown market. Concerning a joint venture with Panos rail, I see this concept more like one location where we are both present and where the consumer can choose between a sandwich or a burger. The reason for the shared site is only practical. Suppose a group of people coming for a snack but they have to be dining separately, is not nice. The consumer can choose in which section he wants to sit, even with a burger is should be possible to sit in the Panos rail area. The fact that the consumer is offered additional choices and varieties on one site is the major commercial advantage. For Panos this would be a unique opportunity to try this concept, and if the joint venture succeeds, Panos could implement this strategy in other European countries. Currently, they only have one franchise abroad, namely in the Netherlands along the A6 in a Q8 petrol station. I think that the best way of promoting my product when it is present at a railway station is in my opinion giving price reductions or free coupons to potential customers by combining the promotion with the train ticket. When a person buys a ticket they will get a coupon or something like that to persuade them to visit my restaurant and buy something. Concerning Carestel, situated along some petrol station on the Belgian highways, we can set up a joint venture. On the current sites of Carestel we could create a burger section and similar like in the railway stations, the dining area should not be separate. It is obvious that these restaurants only have to be established along the busy highways like E 19 Antwerp-Brussels, E 17 Antwerp-Ghent, E 420 Brussels-Charleroi, which is already the case for Carestel. In this case the promotion will probably be in the form of billboards present at the highway or at the sign of the petrol station. I will also try to establish an agreement with the petrol station for coupons and promotion related items to be placed at the counter to make the customers aware that I am there and to persuade them to visit me and try my products.

Saturday, November 2, 2019

Seven Years War Essay Example | Topics and Well Written Essays - 250 words

Seven Years War - Essay Example During these seven years of battle, Britain and France differed and took parallel side in battle because both of them were eyeing North America as a colony of choice. India was dragged into war since it was a place of colonial interest by the major European powers, Britain and France. France got involved in the seven year’s war because it was interested in the colonies which by coincidence were also the target of Britain. 3Because of this conflict of colonial interest with each of the two counties wanting to have a larger sphere of influence, war was inevitable. In this case India was just a victim of circumstances, drawn into war unprepared and unwillingly. The war ended with the signing of the Franco-British Treaty in 1963. In this treaty, Britain took Canada and Florida initially controlled by France and Spain respectively. France controlled the West Indian cane islands allowing Spain take Louisiana. Britain won the war as it managed to take both North America and India as its colonies4. The seven years war crowned Britain the master in abroad colonies. Frederick II the Great retained Silesia affirming Russia’s as the main European